Mayor of London’s


Supported by
Mayor of London

Charmaine Hayden

Partner, GOODSoil

Charmaine Hayden is certainly a force to be reckoned with. Before entering the world of Venture Capital as one of the only women of colour in VC in the UK to be a managing partner she was no stranger to kicking down diversity doors.

By the time Good Soil was founded Charmaine had already built 2 incredibly popular diversity brands (5x award winning ethnic/curve model agency – Face4music and Goal Digger power circle – a hub for female entrepreneurs) before many people were even thinking about braving the “diversity” conversation. She credited her thick skin and solution focused attitude to her tough upbringing.


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