Mayor of London’s


Backing the capital’s innovators

Supported by
Mayor of London

Orsola De Marco
Head of Startup & Innovation Programmes – the Open Data Institute

Orsola is the Head of Startup and Innovation Programmes at the Open Data Institute, where she leads domestic and international startup and innovation programmes.  Aside from being responsible for the strategy and design of the programmes, she advises and mentors startups on their value proposition, product development and business models. Orsola is a regular speaker at external events about innovation programmes, data-driven business models, product management, open innovation, growing women’s leadership in tech and beyond, as well as being part of judging panels for startup competitions and awards.


Prior to her role at the Open Data Institute, she spent a number of years in the private sector, working with companies in retail and built environment, won a social enterprise award from UnLtd and co-founded a platform that promotes civic engagement and collaborative urbanism. A passionate problem-solver, Orsola believes in using data and technologies to drive innovation and build great products that help solve real challenges. She holds a BS in Economics and Management and an MA in Design Studies from Central Saint Martins – University of the Arts London.


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